US business looks to re-invent self-service laundry sector with new experience

(Wevelgem, 20 January 2016) Speed Queen, the world’s most successful self-service laundry brand, is to open its first new branded stores in Belgium to complement the launch of a new entrepreneurial investment concept.

It marks the continuation of an ambitious program by Speed Queen to create up to 1,500 branded stores across Europe, working with investors to capitalize on the stability, profitability and flexibility that the self-service laundry industry offers.

The representative stores, Dadizele (Ledegemstraat 18), Turnhout (De Merodelei 55), Diepenbeek (Dorpsstraat 4), Diest (Graanmarkt 4) and Kortrijk (Wandelingstraat 42), are equipped with the industry-leading Speed Queen washers and dryers that deliver the highest performance and reliability within the self-service laundry business and accommodate the washing and drying of all types of garment and linen, from trousers and shirts through to curtains and duvets.

The stores are designed to be clean, spacious and modern as part of a new generation of facilities that the company has envisaged. These particular stores give customers access to on-site WiFi, television, a relax area, kids play area, ironing service and off-street parking.

Melanie Härchen, Vended Laundry Segment Manager Europe, responsible for the Speed Queen Concept Store, says that the new stores serve customers and potential investors alike: “Customers will value the convenience of the stores, the reliability of the machines, and the modern environment in which they can now do their laundry.

Investors will see our concept in practice. It will help them to recognize the opportunity that owning a Speed Queen store represents, and the support that we can provide in helping them to plan, specify, build and equip and operate their own self-service laundry. It will serve as a ‘showpiece’ for all potential investors throughout the country.” she says.

A self-service laundry presents a very different opportunity from ‘traditional’ franchise-based investments that focus on fast food or retail: Unlike other comparable investment opportunities, there are no ongoing royalties or commissions to be paid. It does not involve onerous stock management issues, and because the operation is ‘self-service’, no employees are required. The amount of time an owner needs to spend to manage a Speed Queen Self-Service Laundry is reduced to the minimum.

Speed Queen stores are now opening in Austria, Switzerland, Belgium, Germany, Great Britain, Spain, Portugal, Italy, France, Czech Republic, Slovenia, Lithuania, Latvia, Poland,  and Croatia as potential investors are attracted by a business opportunity that offers entrepreneurs a reliable returns and recession-resistant business model with low initial startup costs and stable cash flow. The concept has already seen more than 16,000 Speed Queen equipped stores created in the US alone.

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About Us

Speed Queen is America’s largest commercial laundry brand, with an established reputation for reliability built over more than 100 years. Its industry leading equipment is proven in thousands of existing self-service laundry businesses around the world where Speed Queen has been providing a variety of innovative and reliable commercial washers, dryers and other equipment.

Speed Queen is one of the flagship brands of Alliance Laundry Systems, a global manufacturer of commercial-grade laundry equipment, which is rugged, dependable and built to last. It provides products and services to self-service laundries, multi-tenanted housing and on-premise laundries, as well as commercial-quality washers and dryers for the home. Through Speed Queen, Alliance Laundry Systems offers a highly profitable and recession-resistant business model delivering dependable returns. The concept, already proven to be successful in America, has recently been extended to offer more entrepreneurs the investment opportunity of creating their own self-service laundry business under the Speed Queen brand. Speed Queen has expertise in all aspects of planning, specifying, building, equipping and operating self-service laundry businesses. This means that both its insight and support are second to none and that it is in an ideal position to help investors realize their objectives and maximize their success.

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