Once again Speed Queen Licensed Stores demonstrates its supremacy in the self-service laundry sector, not only for having 110 years of experience doing only laundry, but also for offering state-of-the-art technology, a premium experience, and the advice of a team of professionals and experts who accompany investors from start to finish.

Last Friday, July 15, the opening of its 1000th store in Europe was celebrated in Dublin, one of the most important milestones for the brand to date. The opening took place at the Lidl retail park on Belgard Rd, Tallaght, Ireland, where Ireland national team footballer Stephanie Roche cut the ribbon to welcome what will be a successful business.

The Belgard Rd laundry has 22 machines ranging from 8Kg to 18Kg, plus specially dedicated pet laundry equipment and, most importantly a comfortable and spacious waiting area for end users to enjoy a top experience doing a once ordinary task.

“There is a reason why we have opened 1000 stores in more than 500 cities across 28 countries in only 5 years: our concept is unique, and far more Premium than any other on the market,” Marco Treggiari, European director of Speed Queen licensed stores.

This opening is part of an ambitious investment project in Ireland led by the DNL group, which plans to open more than 50 self-service laundromats under the Speed Queen Licensed Store brand. This partnership has already been achieved in only 9 months with the creation and opening of 18 laundries. And an expansion plan to the United Kingdom is planned.

“Working as a strategic partner of Alliance Laundry Systems and the Speed Queen brand is exciting, the knowledge they have gained from manufacturing machines for over 100 years, means we’re able to bring the most advanced technology to the market and deliver an exceptional experience for all our customers.” Patrick Brenann, CEO of DNL, the Master Licensee of Speed Queen in Ireland.

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SPEED QUEEN SUPREMACY IN EUROPE IN NUMBERS

The Speed Queen Licensed Stores project was born in 2016 to bring to Europe a completely revolutionary and innovative American Premium self-service laundry concept and, since then, an average of 150 stores per year have been opened (1 new laundry every 2 working days). Speed Queen is currently in 500 European cities, including Rome, Madrid, London, Paris, Amsterdam, Warsaw, Lisbon, Brussels, Dublin, Berlin, Vienna, Prague, Baku, Budapest, and Almaty, among many more.

Today the project has more than 700 investors in 28 countries in Europe, of which 50% have more than one laundromat, which proves that Speed Queen’s business model is undoubtedly a success.

WHAT DOES IT MEAN TO INVEST IN SPEED QUEEN?

The milestone of the opening of the 1000th store is the perfect example that Speed Queen Licensed Store’s strategy is unstoppable. Why joining their network of investors is a must?

“We design laundry spaces for today and tomorrow: bigger spaces, long-lasting, evolutive, connected, with impeccable performance, and sharing spaces. This is how we turn laundry into far less of a chore and much more into a part of the sharing economy.” Marco Treggiari, European director of Speed Queen licensed stores.

  • Design: the unique modular design of the laundry not only allows for rapid construction and cost reduction for the investor but already the trivial act of “doing the laundry” becomes a unique experience for the end customer.
  • State of the art in terms of environmental sensitivity: the new Speed Queen stores incorporate ozone technology and heat exchangers, enabling a drastic reduction in detergent use and energy consumption (-40%).
  • A unique management platform – Speed Queen Insights – that allows an investor like DNL to monitor dozens of stores remotely from their mobile or computer.
  • An effective business marketing package – Speed People Premium – that allows for attracting and retaining customers.

SPEED QUEEN’S GROWTH IS UNSTOPPABLE

The brand will continue to grow and consolidate its concept of self-service laundries in the strongest markets such as Italy, Spain, Portugal, Poland, France, Belgium, and Ireland. It also plans to gain territory and add to its network of investors in countries such as the Netherlands, Romania, Scotland, England, Hungary, Croatia, and Greece.

A laundry room featuring a decorative sign that reads Speed Queen, adding a cozy touch to the space.
Washing machines positioned in front of a vibrant red chairs, showcasing a modern laundry setup in a stylish interior.
A laundry room featuring red chairs and several washing machines, creating a vibrant and functional space for laundry tasks.
A row of Speed Queen washing machines showcasing their sleek design and advanced features in a modern laundry setting.
A sign displaying the words "Heavy Duty Machines," indicating the presence of robust industrial equipment.
A woman in a green shirt stands beside a red machine, showcasing a contrast of colors in the industrial setting.
In a laundry room, a poster highlights the significance of water conservation, encouraging mindful usage of this vital resource.
Two posters on a wall promoting the new Speed Queen app with the message "Download the new Speed Queen app.
A wall poster displaying the message: "Download the new Speed Queen app" in bold, eye-catching typography
A blonde woman stands holding a sign that reads "Self Service Launderette," promoting laundry services in a public space
People celebrating in front of a Speed Queen laundry store the 1,000th opening in Ireland.
1,000th opening Ireland Speed Queen laundry store, the world Nº 1 in self-service laundry.
People celebrating the 1,000th opening Ireland Speed Queen Store, the world's first self-service laundry.
1,000th opening Ireland Speed Queen laundry store, the world Nº 1 in self-service laundry.

Interested in opening your Speed Queen laundromat?

Speed ​​Queen’s experts guide you through every step of the process: choosing a location, developing a business plan, selecting machines and equipment, installing and furnishing the laundromat and so much more.