Investing in Speed Queen self-service laundromats was the fulfillment of a dream for Alessandro, yet it was also a very natural choice. As an American, he was well-acquainted with the brand, its reputation, and the market where it was deeply rooted. Recognizing the vast potential overseas, he sought to invest in a market as yet undiscovered and full of challenges, such as the Italian market.
Choosing Speed Queen laundromats allowed him not only to invest in cutting-edge technology, sustainability, and reliability, but also to gain a clear competitive advantage and offer a unique emotional experience to the end customer. Speed Queen provided him the opportunity to fully harness his entrepreneurial skills, enabling him to learn, listen, and conduct business in Italy. This investment was not only in the brand but, more importantly, in the people who represent it.
In just four years, he has opened six Speed Queen self-service laundromats. The seventh will open soon, with the eighth planned for the following year, further expanding his business.
If Alessandro’s journey inspires you and you’re interested in exploring the world of Speed Queen laundromats, contact us to discover how you can start your own successful laundromat.