SPEED QUEEN, RECIPIENT OF THE WOMEN’S CHOICE AWARD 2017
In a world where every brand strives to distinguish itself favorably, Speed Queen is playing an active role in the advancement of equal opportunity between men and women.
In terms of consumers, WomenCertified Inc. is one of America’s largest women’s organizations. Through its advice and rewards, this organization keeps women informed and helps them to be more responsible when purchasing products.
For the fourth year running, Speed Queen has been named as the luxury washer/dryer brand most recommended by women. “The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands”, says Delia Passi, CEO and founder of WomenCertified Inc.“By carrying the Women’s Choice Award seal, companies like Speed Queen signify their commitment to empowering women to make smart buying choices.”
Delia Passi also wished to emphasize that: “We are pleased to salute Speed Queen for their focus on excellence, a commitment that is recognized by female consumers nationwide”.
80% of female consumers search and compare significantly more than men before making a decision at the time of purchase. It is for this reason that women are more loyal to brands which respond to their needs, which is why they choose Speed Queen.
ABOUT SPEED QUEEN
The washers and dryers produced under the Speed Queen name have always been the appliances of choice for self-service laundromats all over the world. Renowned for their legendary durability and professional performance, Speed Queen domestic washers and dryers are also available at specialist sales outlets in a growing number of countries.
Since 2014 the brand has developed worldwide the concept of an automated turnkey Laundromat: the SPEED QUEEN CONCEPT STORE.
This recession-proof concept offers a number of benefits, including: the absence of entrance fees and royalties, an initial investment within the reach of a large number of investors, with an immediate return,and few, or even no salary costs.
As the largest manufacturer of laundry equipment in the world and the flagship brand of Alliance Laundry Systems, with more than 100 years of experience and success, Speed Queen is the embodiment of a proven performer for thousands of clients around the world.