June 12, 2017 | Category : News, Press Release, |


The hundred-year-old washing machine brand recently opened new offices in Viet Nam, a country rich in opportunities for anyone wishing to open their own laundry and make a living from it. Speed Queen presented its concept at the Viet Nam International Retail & Franchise Show from 1 to 3 June.

The Speed Queen concept

Speed Queen is a network of experts who provide advice and support to entrepreneurs opening up their own self-service laundry. They establish a business plan, help you choose the location of the future laundry and the necessary equipment and assist with the preparatory works before the opening. Speed Queen is presently the only brand to equip its laundromats with its own machinery, ensuring a 100% Speed Queen turnkey solution, with no intermediaries.

The development of Speed Queen in Viet Nam

In Viet Nam, laundering is traditionally undertaken by women within the home. But these days, the pace of life has increased for all Vietnamese people and especially for women, who in addition to housework, have growing responsibilities in the economy and trade. Less time is available for the home and meeting with friends. This is where the Speed Queen concept comes in: it provides a professional service in record time, saving a lot of time.

Whilst a household machine can manage a 5 kg load in two hours, a Speed Queen laundromat allows you to wash more than 20 kg of laundry in 30 minutes. And that’s not all, because in another 30 minutes, you can dry a week’s laundry. Speed Queen machines being lockable, our customers can also enjoy shopping in the neighborhood. So you can imagine the time savings for households and families.

By 2020, the Vietnamese middle class will have doubled. The average salary per head will have increased from U$1,400 today to U$3,400 in 3 years’ time. The standard of living continuously rises and Vietnamese customers will become ever more demanding: the will be prepared to pay more for a professional wash, which saves time and cleans thoroughly without, however, damaging the fabric. The Speed Queen concept ticks all the boxes to meet these new requirements.


Nguyen Huong Giang General Director - Speed Queen Stores Viet Nam

General Director -- Speed Queen Stores Viet Nam

Of Vietnamese origin, Nguyen Huong Giang has over 10 years of experience in the sale and management of client services across Europe, Australia and the United States. After joining Alliance in November 2015, it was natural to appoint Ms. Giang as Speed Queen’s Development Manager in Viet Nam.

Speed Queen participates in the VN Franchise Show

A must-not-miss appointment for retail and franchise professionals, VN Franchise takes place from 1 to 3 June 2017. The last edition attracted some 37 600 visitors from 24 countries who came to discover new business concepts and participate in the seminars.

The visitor satisfaction rate is high since -- amongst the interviewees -- 90% were satisfied with their experience and 78% said they wanted to return the following year. The sectors represented, include the food industry, catering, fashion, cosmetics, not forgetting, of course, concept stores and unusual franchises!

For more information about the event, go to vietrf.com