{"id":3490,"date":"2017-12-05T10:00:18","date_gmt":"2017-12-05T09:00:18","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/speed-queen-e-mastrota-insieme-su-mediaset\/"},"modified":"2022-06-17T09:34:55","modified_gmt":"2022-06-17T07:34:55","slug":"speed-queen-e-mastrota-insieme-su-mediaset","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/it\/suggerimenti-commerciali\/speed-queen-e-mastrota-insieme-su-mediaset\/","title":{"rendered":"Speed Queen e mastrota insieme su Mediaset"},"content":{"rendered":"<p>\u00c8 on air proprio in questi giorni su Mediaset Premium la\u00a0<strong>telepromozione<\/strong>\u00a0realizzata da Speed Queen Italia con Mediaset che ha come testimonial\u00a0<strong>Giorgio Mastrota<\/strong>.<\/p>\n<p>In poco meno di tre minuti, il \u201cre delle televendite\u201d illustra i punti di forza della proposta commerciale Speed Queen e le ragioni che lo hanno indotto a scegliere di investire nel business delle\u00a0<strong>lavanderie a gettoni<\/strong>\u00a0del brand americano. Un investimento reale e consistente che si tradurr\u00e0 nell\u2019apertura, a gennaio 2018, di due l<strong>avanderie self service\u00a0<\/strong>di grandi dimensioni a Pavia e a Milano, in zona Bicocca. Ad anticiparlo \u00e8 Giovanni Laricchiuta, Speed Queen Business Development Manager Italy.<\/p>\n<h2 class=\"h2\">Perch\u00e9 la scelta della telepromozione Speed Queen e perch\u00e9 Giorgio Mastrota come testimonial?<\/h2>\n<p>Il video ha un grande potere e permette di promuovere in modo facile e coinvolgente un annuncio commerciale e Giorgio Mastrota \u00e8 il protagonista indiscusso delle\u00a0<strong>telepromozioni<\/strong>, in questo ruolo \u00e8 estremamente credibile, suscita sicurezza in chi lo ascolta ed \u00e8 garanzia di qualit\u00e0. Per promuovere la migliore proposta commerciale nel mercato delle\u00a0<strong>lavanderie a gettoni<\/strong>\u00a0abbiamo voluto al nostro fianco il migliore\u00a0<strong>televenditore italiano<\/strong>.<\/p>\n<h2 class=\"h2\">Quando \u00e8 partita la televendita?<\/h2>\n<p>La\u00a0<strong>programmazione Mediaset della telepromozione Speed Queen<\/strong>\u00a0\u00e8 partita a settembre per una settimana, che sono diventate due a ottobre (dall\u20198 al 21).<\/p>\n<p>Questo mese la presenza on air \u00e8 limitata a meno giorni (dal 22 al 26 novembre, ndr) in prime time durante la Champions League e durante le partite di calcio di Serie A.<\/p>\n<h2 class=\"h2\">Anche in precedenza la televendita di Speed Queen era programmata su Mediaset Premium?<\/h2>\n<p>No, erano coinvolti altri canali di\u00a0<strong>Mediaset,<\/strong>\u00a0La5, Extra e Iris, abbastanza noti ma secondari e non a pagamento con una\u00a0<strong>programmazione<\/strong>\u00a0nelle fasce pre serale, in prime time e in seconda serata.<\/p>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong>Perch\u00e9 una programmazione cosi varia?<\/strong><\/h2>\n<p>\u00c8 stata una scelta voluta, questi mesi sono stati un test per sondare diversi target e per capire quali potevano essere le fasce orarie migliori per intercettare i nostri potenziali clienti. Con le programmazioni di settembre e ottobre abbiamo \u201cpescato\u201d un po&#8217; di tutto, di conseguenza il target si \u00e8 abbassato. Ora puntiamo a focalizzarci esclusivamente sul target a noi pi\u00f9 vicino: essenzialmente maschile, di et\u00e0 compresa tra i 25 e i 60 anni, appartenente alla classe media, alto-spendente, composta in buona parte da imprenditori e professionisti.<\/p>\n<h2 class=\"h2\">La pianificazione della televendita Speed Queen \u00e8 prevista anche il prossimo anno?<\/h2>\n<p>S\u00ec, dopo questa fase di test \u00e8 prevista la replica dello spot realizzato insieme a Mediaset nel primo semestre del 2018, ma con una programmazione pi\u00f9 coerente che coinvolger\u00e0 alcuni canali secondari e nuovamente Mediaset Premium, se il riscontro sar\u00e0 favorevole. Al momento per\u00f2 possiamo reputarci soddisfatti.<\/p>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong>La scelta della telepromozione su Mediaset \u00e8 stata, quindi, vincente?<\/strong><\/h2>\n<p>Per ora abbiamo quintuplicato il numero dei contatti, \u00e8 per\u00f2 ancora troppo presto per capire quanti di questi si concretizzeranno nella sottoscrizione di un contratto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 on air proprio in questi giorni su Mediaset Premium la\u00a0telepromozione\u00a0realizzata da Speed Queen Italia con Mediaset che ha come testimonial\u00a0Giorgio Mastrota. In poco meno di tre minuti, il \u201cre delle televendite\u201d illustra [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":216607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-3490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suggerimenti-commerciali"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Speed Queen e mastrota insieme su Mediaset |<\/title>\n<meta name=\"description\" content=\"\u00c8 on air proprio in questi giorni su Mediaset Premium la\u00a0telepromozione\u00a0realizzata da Speed Queen Italia con Mediaset che ha come testimonial\u00a0Giorgio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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