{"id":3392,"date":"2017-09-28T10:00:52","date_gmt":"2017-09-28T08:00:52","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/come-redigere-un-business-plan\/"},"modified":"2022-06-17T09:34:33","modified_gmt":"2022-06-17T07:34:33","slug":"come-redigere-un-business-plan","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/it\/suggerimenti-commerciali\/come-redigere-un-business-plan\/","title":{"rendered":"Come redigere un business plan"},"content":{"rendered":"<h1 style=\"font-size: 14px !important; line-height: 170%; font-weight: bold;\">Come redigere un business plan<\/h1>\n<p>Il business plan, o piano d\u2019impresa, serve a progettare l\u2019evoluzione di un\u2019impresa o di un\u2019attivit\u00e0. Questo documento permette di valutare se un progetto \u00e8 realizzabile o meno: \u00e8 quindi importante che sia trasparente e realistico. Verr\u00e0 diffuso sia all\u2019interno dell\u2019azienda, al fine di chiarire le decisioni manageriali, che al di fuori di essa, per ottenere soluzioni finanziarie o il sostegno di nuovi collaboratori al progetto.<\/p>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong> I punti chiave del progetto<\/strong><\/h2>\n<p>Questa sezione aprir\u00e0 il vostro business plan e deve indurre il lettore a continuare a leggere. La scriverete alla fine, dopo aver redatto le altre sezioni, quando vi saranno chiari tutti gli elementi del progetto.<\/p>\n<p>Tuttavia, prestate attenzione a non includere tutti gli aspetti. Siate sintetici e rispondete brevemente alle seguenti domande:<\/p>\n<ul>\n<li><em>Chi siete?<\/em><\/li>\n<li><em>Cosa vendete\u00a0?<\/em><\/li>\n<li><em>A quanto ammonterebbero gli utili?<\/em><\/li>\n<li><em>Di quali strumenti finanziari e materiali avete bisogno?<\/em><\/li>\n<\/ul>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong>La genesi del vostro progetto per capire le vostre motivazioni<\/strong><\/h2>\n<p>Parlate della situazione attuale:<\/p>\n<ul>\n<li>Che cosa vi sprona?<\/li>\n<li>Cosa \u00e8 gi\u00e0 stato fatto? Qual \u00e8 la situazione attuale?<\/li>\n<li>Qual \u00e8 la vostra storia?<\/li>\n<li>Quali sono le vostre competenze e quelle dei vostri team (includete alcune foto)?<\/li>\n<li>Ci sono azionari?<\/li>\n<\/ul>\n<p>Nel caso in cui l\u2019ubicazione sia un fattore fondamentale nel vostro settore di attivit\u00e0 (come avviene nel caso delle attivit\u00e0 e delle lavanderie Speed Queen in particolare), precisate il luogo dove vi siete stabiliti o dove vorreste stabilirvi (campus universitario, via con molte attivit\u00e0 commerciali, quartiere residenziale\u2026).<\/p>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong>Un\u2019analisi di mercato per capire<\/strong> <strong>il contesto<\/strong><\/h2>\n<p>In questa sezione dovrete illustrare:<\/p>\n<ul>\n<li>La natura del vostro settore e le sue tendenze;<\/li>\n<li>Il target clienti;<\/li>\n<li>La concorrenza diretta ed indiretta.<\/li>\n<\/ul>\n<p>Perch\u00e9 un\u2019attivit\u00e0 possa funzionare nel tempo, il mercato non deve essere saturo. In questa sezione dimostrerete anche di conoscere bene il vostro target clienti ed i vostri clienti e mostrerete di potervi distinguere dalla concorrenza.<\/p>\n<p>Non dimenticate di menzionare la regolamentazione specifica al vostro settore di attivit\u00e0 e cosa potrebbe eventualmente ostacolare la vostra entrata nel mercato.<\/p>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong>Un prodotto o un servizio per soddisfare una domanda<\/strong><\/h2>\n<p>Segue poi la descrizione di uno o pi\u00f9 prodotti e\/o servizi da voi proposti. Siate precisi, perch\u00e9 \u00e8 proprio qui che potrete vedere se e fino a che punto vi distinguete dalla concorrenza. Ribadite il profilo della clientela target. Abbinate la vostra offerta ad una domanda forte o in forte crescita e fate capire al lettore che soddisfate al meglio un bisogno reale.<\/p>\n<p>Includete del materiale visivo del prodotto, laddove possibile (fotografie, schemi, simulazioni 3D\u2026).<\/p>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong>Il piano finanziario per definire gli obiettivi<\/strong><\/h2>\n<p>Questa sezione dovr\u00e0 convincere definitivamente i lettori: \u00e8 una parte fondamentale! E\u2019 importante non trascurarla e fornire previsioni trimestrali per i primi tre anni. Il piano finanziario deve dimostrare in tutta onest\u00e0 che la vostra attivit\u00e0 generer\u00e0 utili e liquidit\u00e0 continua.<\/p>\n<p>In questa sezione parlerete dei costi fissi e di quelli variabili. Stabilirete:<\/p>\n<ul>\n<li>Gli obiettivi di vendita (misurabili e definiti nel tempo, per mese e per ogni anno di attivit\u00e0);<\/li>\n<li>Il fatturato;<\/li>\n<li>La redditivit\u00e0;<\/li>\n<li>La redditivit\u00e0 del capitale investito nel vostro progetto.<\/li>\n<\/ul>\n<p>Fornite cifre realistiche. Potete aggiungere degli allegati al business plan.<\/p>\n<h2 style=\"font-size: 14px !important; line-height: 170%; text-align: justify;\"><strong>La strategia per raggiungere i vostri obiettivi<\/strong><\/h2>\n<p>La strategia commerciale e di marketing vi permette di evidenziare il vostro vantaggio competitivo e quelle iniziative, che siano campagne digitali o eventi, necessarie a promuovere la vostra attivit\u00e0.<\/p>\n<p><strong>Speed Queen <\/strong>offre un accompagnamento completo e soluzioni di finanziamento per aprire una lavanderia automatica redditizia in tutta serenit\u00e0. I nostri esperti vi seguono durante tutte le tappe di quest\u2019avventura e redigono con voi un business plan dettagliato. Una delle sfide principali consister\u00e0 nella scelta del luogo, elemento chiave principale per il successo di una lavanderia self-service.<\/p>\n<p>Scoprite <u>il <em>concept<\/em> delle nostre lavanderie<\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come redigere un business plan Il business plan, o piano d\u2019impresa, serve a progettare l\u2019evoluzione di un\u2019impresa o di un\u2019attivit\u00e0. Questo documento permette di valutare se un progetto \u00e8 realizzabile o meno: \u00e8 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":216428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-3392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suggerimenti-commerciali"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come redigere un business plan |<\/title>\n<meta name=\"description\" content=\"Come redigere un business plan Il business plan, o piano d\u2019impresa, serve a progettare l\u2019evoluzione di un\u2019impresa o di un\u2019attivit\u00e0. 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