{"id":3556,"date":"2018-06-06T10:00:46","date_gmt":"2018-06-06T08:00:46","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/lemplacement-du-local-1er-facteur-de-succes-dune-laverie-libre-service\/"},"modified":"2024-09-08T16:58:58","modified_gmt":"2024-09-08T14:58:58","slug":"lemplacement-du-local-1er-facteur-de-succes-dune-laverie-libre-service","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/fr\/conseils-pro\/lemplacement-du-local-1er-facteur-de-succes-dune-laverie-libre-service\/","title":{"rendered":"L’emplacement du local: 1er facteur de succ\u00e8s d’une laverie libre-service"},"content":{"rendered":"

Votre future laverie Speed Queen aura un champ d\u2019action limit\u00e9 \u00e0 son voisinage, jusqu\u2019\u00e0 10 minutes \u00e0 pied en centre urbain. En p\u00e9riph\u00e9rie, le champ d\u2019action se r\u00e9sume \u00e0 5 minutes en voiture, \u00e0 condition qu\u2019il y ait un parking proche pour se garer. L\u2019emplacement appara\u00eet d\u00e8s lors comme le premier facteur de succ\u00e8s dans ce type d\u2019investissement. Mais ce n\u2019est pas suffisant\u00a0:\u00a0voyons ici quelles sont les principales cl\u00e9s de r\u00e9ussite d\u2019une laverie automatique.<\/p>\n

Quels sont les facteurs de succ\u00e8s d\u2019une laverie\u00a0?<\/h2>\n

Pour devenir rentable, une laverie a besoin de trafic\u00a0: elle doit attirer une client\u00e8le cons\u00e9quente. L\u2019emplacement est le premier levier de croissance\u00a0et votre local doit \u00eatre situ\u00e9 sur un lieu de passage et de fr\u00e9quentation, pr\u00e8s d\u2019autres commerces de proximit\u00e9s.<\/p>\n

Mais encore faut-il que votre laverie, une fois visible, r\u00e9ponde aux attentes client. Pour ce faire, Speed Queen propose un concept moderne et accueillant, qui place votre laverie au centre des services offerts dans votre quartier gr\u00e2ce \u00e0 des \u00e9quipements de qualit\u00e9 sup\u00e9rieure, con\u00e7us pour offrir un lavage efficace et un s\u00e9chage rapide sans ab\u00eemer le linge de vos clients.<\/p>\n

Autres facteurs de r\u00e9ussite\u00a0: les services annexes que vous proposerez, ainsi que le local lui-m\u00eame, qui doit \u00eatre attrayant visuellement et confortable. De l\u2019exp\u00e9rience client d\u00e9pendra votre r\u00e9ussite.<\/p>\n

 <\/p>\n

Vous voudriez investir dans une laverie\u00a0?<\/h3>\n

Contactez-nous sans engagement pour parler de votre projet<\/h3>\n

 <\/p>\n

\"emplacement<\/p>\n

Quel est l\u2019emplacement id\u00e9al\u00a0?<\/h2>\n

Trouver l\u2019emplacement id\u00e9al n\u2019est jamais facile, mais il est n\u00e9cessaire de choisir un emplacement fr\u00e9quent\u00e9, le plus visible possible (large vitrine), dont l\u2019acc\u00e8s est favoris\u00e9 (pr\u00e9sence de parking par exemple), au centre d\u2019une zone \u00e0 haute densit\u00e9 de population. Les pics d\u2019activit\u00e9 d\u2019une laverie se situent souvent le soir et en particulier le week-end\u00a0: Il faudra en tenir compte dans votre business model (les \u00e9quipes de Speed Queen Investor seront l\u00e0 encore \u00e0 vos c\u00f4t\u00e9s pour \u00e9laborer un plan fiable). Voici quelques-uns des emplacements prometteurs\u00a0:<\/p>\n

1. Les rues commer\u00e7antes<\/h3>\n

Une rue commer\u00e7ante permet d\u2019attirer de nombreux clients. La vie de quartier s\u2019organise autour des commerces et des boutiques, dont votre local. Dans les grandes villes, choisissez de pr\u00e9f\u00e9rence des quartiers o\u00f9 les logements sont plut\u00f4t petits\u00a0: plus la superficie moyenne des appartements est basse, moins il y a de place pour les machines-\u00e0-laver domestiques et plus vous aurez de client\u00e8le.<\/p>\n

2. Les r\u00e9sidences<\/h3>\n

Installer sa laverie aupr\u00e8s d\u2019une ou plusieurs grandes r\u00e9sidences peut \u00eatre une bonne id\u00e9e. Nous vous invitons n\u00e9anmoins \u00e0 contacter les \u00e9quipes Speed Queen pour v\u00e9rifier le r\u00e9el potentiel commercial des r\u00e9sidences consid\u00e9r\u00e9es.<\/p>\n

3. Le centre commercial<\/h3>\n

Le centre commercial permet bien souvent de donner une vie de quartier \u00e0 une zone urbaine plus industrielle et moins commer\u00e7ante que le centre-ville.<\/p>\n

4. Le campus universitaire<\/h3>\n

Les \u00e9tudiants constitueront une bonne partie de votre client\u00e8le. Il peut \u00eatre int\u00e9ressant d\u2019installer une laverie pr\u00e8s d\u2019une zone \u00e9tudiante.<\/p>\n

DISCLAIMER<\/strong>\u00a0: ces informations sont d\u2019ordre th\u00e9orique et ne constituent nullement une garantie. Seule l\u2019expertise des agents Speed Queen peut vous aider \u00e0 d\u00e9velopper un commerce rentable.<\/p>\n

 <\/p>\n

Article connexe\u00a0: la laverie intelligente Speed Queen<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Votre future laverie Speed Queen aura un champ d\u2019action limit\u00e9 \u00e0 son voisinage, jusqu\u2019\u00e0 10 minutes \u00e0 pied en centre urbain. En p\u00e9riph\u00e9rie, le champ d\u2019action se r\u00e9sume \u00e0 5 minutes en voiture, […]<\/p>\n","protected":false},"author":14,"featured_media":139044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pro"],"yoast_head":"\nL'emplacement du local: 1er facteur de succ\u00e8s | Speed Queen<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi l'emplacement est le 1er facteur de succ\u00e8s pour une laverie Speed Queen. 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