{"id":3467,"date":"2017-12-19T10:00:12","date_gmt":"2017-12-19T09:00:12","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/comment-trouver-le-bon-emplacement-pour-mon-commerce-magasin-boutique-laverie\/"},"modified":"2019-10-09T12:32:03","modified_gmt":"2019-10-09T10:32:03","slug":"comment-trouver-le-bon-emplacement-pour-mon-commerce-magasin-boutique-laverie","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/fr\/conseils-pro\/comment-trouver-le-bon-emplacement-pour-mon-commerce-magasin-boutique-laverie\/","title":{"rendered":"Comment trouver le bon emplacement pour mon commerce (magasin, boutique, laverie&#8230;)"},"content":{"rendered":"<p>L\u2019emplacement est l\u2019un des grands facteurs de r\u00e9ussite dans le commerce. Le quartier choisi devra \u00eatre attractif, la rue fr\u00e9quent\u00e9e, le local assez grand\u2026 autant de pr\u00e9requis qu\u2019on a du mal \u00e0 rassembler.&nbsp; Speed Queen est le num\u00e9ro 1 mondial de la laverie libre-service&nbsp;: nous aidons des milliers de g\u00e9rants \u00e0 choisir l\u2019emplacement id\u00e9al pour leur commerce.<\/p>\n<h2 class=\"h2\">Choisir le bon quartier<\/h2>\n<p>Votre produit ou service s\u2019adresse \u00e0 une client\u00e8le pr\u00e9cise. Cette client\u00e8le peut \u00eatre large ou correspondre \u00e0 une tranche d\u2019\u00e2ge ou un niveau de vie pr\u00e9cis. Si votre produit appartient au haut-de-gamme, visez les quartiers r\u00e9sidentiels ais\u00e9s.<\/p>\n<p>Dans le cas d\u2019une laverie, la client\u00e8le est vari\u00e9e&nbsp;: \u00e9tudiants, seniors, familles nombreuses, cadres\u2026 Vous n\u2019implanterez pas une laverie sur une avenue occup\u00e9e par des boutiques de luxe&nbsp;! Il faut trouver un quartier populaire et dynamique, promis \u00e0 une belle \u00e9volution. Evitez les quartiers sans projets immobiliers, vou\u00e9s \u00e0 tomber en d\u00e9su\u00e9tude.<\/p>\n<h2 class=\"h2\">Choisir un lieu de passage<\/h2>\n<p>Une fois que vous avez cibl\u00e9 deux ou trois quartiers, encore faut-il trouv\u00e9 une rue ou une place o\u00f9 le flux de pi\u00e9tons sera cons\u00e9quent, qu\u2019il s\u2019agisse d\u2019une art\u00e8re commer\u00e7ante, d\u2019un campus universitaire ou d\u2019un centre commercial. Choisissez de pr\u00e9f\u00e9rence un lieu dot\u00e9 de toutes les commodit\u00e9s&nbsp;: proximit\u00e9 des transports en commun, aires de stationnement\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Id\u00e9alement, votre commerce doit \u00eatre entour\u00e9 d\u2019autres commerces&nbsp;! Les autres boutiques et magasins g\u00e9n\u00e8rent un trafic dont vous pouvez b\u00e9n\u00e9ficier. Le client aime faire des achats group\u00e9s&nbsp;et gagner du temps ! Evitez cependant de vous implanter juste \u00e0 c\u00f4t\u00e9 d\u2019un concurrent.<\/p>\n<h2 class=\"h2\">Aller voir par vous-m\u00eame&nbsp;!<\/h2>\n<p>Pourquoi ne pas analyser le comportement client sur le terrain&nbsp;? Rendez-vous dans la rue qui vous int\u00e9resse, \u00e0 diff\u00e9rents jours de la semaine et moments de la journ\u00e9e (\u00e0 diff\u00e9rentes saisons si besoin&nbsp;!).<\/p>\n<h2 class=\"h2\">Conna\u00eetre l\u2019historique du local<\/h2>\n<p>Avant de signer le bail commercial, cherchez \u00e0 savoir qui l\u2019occupait auparavant, quelle \u00e9tait son activit\u00e9 et ce qui l\u2019a pouss\u00e9 \u00e0 fermer boutique. Ce peut-\u00eatre un simple d\u00e9part \u00e0 la retraite ou parce que l\u2019activit\u00e9 du commer\u00e7ant ne r\u00e9pondait pas aux besoins du voisinage\u2026 mais ce peut-\u00eatre aussi parce que le local n\u2019est pas bon&nbsp;!<\/p>\n<h2 class=\"h2\">Choisi un local fonctionnel<\/h2>\n<p>Attention aux coups de c\u0153ur&nbsp;! Ils sont trompeurs&nbsp;: un local doit avant tout \u00eatre fonctionnel, c\u2019est-\u00e0-dire qu\u2019il doit \u00eatre en bon \u00e9tat, assez grand pour accueillir tout votre merchandising et votre \u00e9quipement, bien isol\u00e9, avec une vitrine assez large pour capter l\u2019attention\u2026<\/p>\n<h2 class=\"h2\">Faire une \u00e9tude de march\u00e9<\/h2>\n<p>Pour \u00eatre s\u00fbr de trouver le bon emplacement,&nbsp;mieux vaut avoir recours \u00e0 un expert. Ce dernier aura non seulement le savoir-faire en la mati\u00e8re, mais aussi des donn\u00e9es socio-d\u00e9mographiques fiables sur lesquelles bas\u00e9es son jugement. Speed Queen accompagne les entrepreneurs chaque instant, du choix de l\u2019emplacement \u00e0 l\u2019ouverture effective de la laverie, en passant par le choix de l\u2019\u00e9quipement.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019emplacement est l\u2019un des grands facteurs de r\u00e9ussite dans le commerce. Le quartier choisi devra \u00eatre attractif, la rue fr\u00e9quent\u00e9e, le local assez grand\u2026 autant de pr\u00e9requis qu\u2019on a du mal \u00e0 rassembler.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":111535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-3467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment trouver le bon emplacement pour mon commerce (magasin, boutique, laverie...) |<\/title>\n<meta name=\"description\" content=\"L\u2019emplacement est l\u2019un des grands facteurs de r\u00e9ussite dans le commerce. 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