{"id":3465,"date":"2017-12-27T10:00:12","date_gmt":"2017-12-27T09:00:12","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/5-facons-simples-de-se-demarquer-de-la-concurrence\/"},"modified":"2019-10-09T12:30:50","modified_gmt":"2019-10-09T10:30:50","slug":"5-facons-simples-de-se-demarquer-de-la-concurrence","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/fr\/conseils-pro\/5-facons-simples-de-se-demarquer-de-la-concurrence\/","title":{"rendered":"5 fa\u00e7ons simples de se d\u00e9marquer de la concurrence"},"content":{"rendered":"<p><strong>Speed Queen<\/strong> vous pr\u00e9sente 5 fa\u00e7ons simples de vous d\u00e9marquer de la concurrence et de renforcer votre position sur le march\u00e9. Ces conseils sont valables pour le commerce de proximit\u00e9 en g\u00e9n\u00e9ral, et le march\u00e9 de la laverie en particulier.<\/p>\n<h2 class=\"h2\">1. Offrez une prestation irr\u00e9prochable<\/h2>\n<p>Votre client\u00e8le vous jugera sur la qualit\u00e9 du produit ou service que vous vendez. Dans le commerce de la laverie, les machines font toute la diff\u00e9rence&nbsp;: il faut proposer des cycles de lavage rapides, capables de laver le linge sans l\u2019ab\u00eemer. Consacrez une large partie de vos \u00e9conomies \u00e0 l\u2019achat du meilleur mat\u00e9riel possible.<\/p>\n<h2 class=\"h2\">2. Proposez des services compl\u00e9mentaire<\/h2>\n<p>Les petits d\u00e9tails font parfois toute la diff\u00e9rence. Une laverie \u00e9quip\u00e9e d\u2019une t\u00e9l\u00e9vision, du WiFi et de services annexes se d\u00e9marquera des \u00e9tablissements qui se contentent du strict minimum.<\/p>\n<p><u>Id\u00e9es de services compl\u00e9mentaires<\/u>&nbsp;:<\/p>\n<ul>\n<li>Distributeur de snacks et boissons<\/li>\n<li>Salle de repos<\/li>\n<li>Jeux pour enfants<\/li>\n<li>Livres et magazines<\/li>\n<\/ul>\n<h2 class=\"h2\">3. Travaillez le merchandising<\/h2>\n<p>Votre vitrine doit attirer l\u2019attention du passant, l\u2019inciter \u00e0 regarder \u00e0 l\u2019int\u00e9rieur. La d\u00e9coration et le design de votre local doivent \u00eatre soign\u00e9s et entretenus sur le long terme. Travaillez les couleurs, l\u2019\u00e9clairage et maintenez les lieux propres en toute circonstance.<\/p>\n<h2 class=\"h2\">4. Communiquez sur les r\u00e9seaux sociaux<\/h2>\n<p>90% de vos concurrents auront un Facebook mais seulement 20% d\u2019entre eux l\u2019alimenteront r\u00e9guli\u00e8rement (chaque semaine) et 5% le feront convenablement. En publiant plusieurs <em>posts<\/em> chaque semaine, avec des photos HD et des contenus impactant, vous renforcerez votre visibilit\u00e9 et le lien qui vous unit au public.<\/p>\n<p><u>Les r\u00e9seaux sociaux \u00e0 exploiter<\/u> :<\/p>\n<ul>\n<li>Facebook et Instagram pour les photos<\/li>\n<li>YouTube pour les vid\u00e9os<\/li>\n<li>Twitter pour les news<\/li>\n<\/ul>\n<h2 class=\"h2\">5. Faites des promotions<\/h2>\n<p>La promotion est une fa\u00e7on simple d\u2019attirer des prospects et de fid\u00e9liser vos clients. Vous pouvez \u2013 par exemple &#8211; offrir 10% de r\u00e9duction sur la prochaine lessive. Incitez aussi vos clients \u00e0 prendre une carte de fid\u00e9lit\u00e9.<\/p>\n<p>Faites deux \u00e0 trois promotions dans l\u2019ann\u00e9e, aux grandes dates&nbsp;: <em>rentr\u00e9e scolaire, No\u00ebl, vacances d\u2019\u00e9t\u00e9<\/em>\u2026<\/p>\n<h2 class=\"h2\">A propos de Speed Queen<\/h2>\n<p>Avec plus de 110 ans d\u2019exp\u00e9rience, la marque Speed Queen est reconnue aux Etats-Unis et dans le reste du monde pour la long\u00e9vit\u00e9 et l\u2019efficacit\u00e9 de son \u00e9quipement. Le concept Speed Queen est une formule cl\u00e9-en-main qui vous aidera \u00e0 ouvrir votre laverie libre-service et \u00e0 p\u00e9renniser votre commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speed Queen vous pr\u00e9sente 5 fa\u00e7ons simples de vous d\u00e9marquer de la concurrence et de renforcer votre position sur le march\u00e9. Ces conseils sont valables pour le commerce de proximit\u00e9 en g\u00e9n\u00e9ral, et [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":111515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-3465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 fa\u00e7ons simples de se d\u00e9marquer de la concurrence |<\/title>\n<meta name=\"description\" content=\"Speed Queen vous pr\u00e9sente 5 fa\u00e7ons simples de vous d\u00e9marquer de la concurrence et de renforcer votre position sur le march\u00e9. 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