{"id":3461,"date":"2018-01-14T10:00:12","date_gmt":"2018-01-14T09:00:12","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/faire-une-etude-de-marche-est-ce-necessaire-pour-ouvrir-une-laverie\/"},"modified":"2020-06-05T18:07:57","modified_gmt":"2020-06-05T16:07:57","slug":"faire-une-etude-de-marche-est-ce-necessaire-pour-ouvrir-une-laverie","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/fr\/conseils-pro\/faire-une-etude-de-marche-est-ce-necessaire-pour-ouvrir-une-laverie\/","title":{"rendered":"Faire une \u00e9tude de march\u00e9 : est-ce n\u00e9cessaire pour ouvrir une laverie ?"},"content":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 est un outil d\u2019aide \u00e0 la d\u00e9cision omnipr\u00e9sent dans le monde entrepreneurial. On en entend souvent parler, parfois sans savoir vraiment \u00e0 quoi elle sert et sans savoir s\u2019il est vraiment n\u00e9cessaire\u2026<\/p>\n<h2 class=\"h2\">Qu\u2019est-ce qu\u2019une \u00e9tude de march\u00e9&nbsp;?<\/h2>\n<p><strong>Un march\u00e9 <\/strong>est un lieu physique et\/ou digital o\u00f9 des offres r\u00e9pondent \u00e0 des \u00ab&nbsp;demandes&nbsp;\u00bb. Ces offres peuvent prendre la forme d\u2019un service ou d\u2019un produit. Par demandes, on entend les besoins des clients.<\/p>\n<p>Une \u00e9tude de march\u00e9 devra donc d\u00e9crire pr\u00e9cis\u00e9ment <strong>les offres en pr\u00e9sence<\/strong> (vos concurrents) et <strong>les clients existants ou potentiels<\/strong>.<\/p>\n<p>En outre, l\u2019\u00e9tude de march\u00e9 devra int\u00e9grer tous les facteurs qui ont une influence sur le march\u00e9. Cette influence peut \u00eatre directe ou indirecte, \u00e0 court terme ou long terme. Vous saurez ainsi comment \u00e9voluera votre march\u00e9 dans les prochaines ann\u00e9es.<\/p>\n<h2 class=\"h2\">Quand faire une \u00e9tude de march\u00e9&nbsp;?<\/h2>\n<p>Une \u00e9tude de march\u00e9 est utile si votre march\u00e9 est satur\u00e9, c\u2019est-\u00e0-dire qu\u2019il est d\u00e9j\u00e0 occup\u00e9 par des acteurs puissants. Mais l\u2019\u00e9tude l\u2019est tout autant sur un march\u00e9 en devenir&nbsp;: vous cernerez mieux la client\u00e8le, ses besoins et ajusterez d\u2019autant mieux votre offre.<\/p>\n<p>L\u2019\u00e9tude de march\u00e9 doit r\u00e9pondre \u00e0 ces questions&nbsp;:<\/p>\n<ul>\n<li><em>La concurrence r\u00e9pond-t-elle totalement aux besoins clients ?<\/em><\/li>\n<li><em>Mon offre a-t-elle une valeur ajout\u00e9e&nbsp;?<\/em><\/li>\n<li><em>Vais-je gagner des parts de march\u00e9 avec mon offre ?<\/em><\/li>\n<li><em>Le march\u00e9 est-il encore assez large pour accueillir un nouvel entrant ?<\/em><\/li>\n<li><em>L&rsquo;\u00e9volution du march\u00e9 est-elle bonne \u00e0 long terme ?<\/em><\/li>\n<\/ul>\n<p>Si vous ne pouvez r\u00e9pondre clairement \u00e0 ces questions, une \u00e9tude de march\u00e9 s\u2019impose.<\/p>\n<h2 class=\"h2\">Est-ce n\u00e9cessaire&nbsp;?<\/h2>\n<p>Une \u00e9tude de march\u00e9 prend du temps, raison pour laquelle certains entrepreneurs se lancent sans \u00e9tude pr\u00e9alable. C\u2019est pourtant un investissement sur le long terme qui doit minimiser le risque entrepreneurial. La conclusion de l\u2019\u00e9tude pourrait m\u00eame vous dissuader d\u2019entrer sur un march\u00e9 jug\u00e9 trop comp\u00e9titif.<\/p>\n<p>Nous recommandons aux entrepreneurs de faire r\u00e9aliser leur \u00e9tude par des experts. Tant qu\u2019\u00e0 faire une \u00e9tude, autant qu\u2019elle soit fiable.<\/p>\n<p>Un article compl\u00e9mentaire&nbsp;: Comment faire un business plan<\/p>\n<h2 class=\"h2\">A propos de Speed Queen<\/h2>\n<p>Speed Queen propose une solution cl\u00e9-en-main pour ouvrir une laverie automatique. L\u2019\u00e9tude de march\u00e9 est incluse dans l\u2019offre Speed Queen&nbsp;: des experts en blanchisserie industrielle vous accompagneront \u00e0 chaque instant.<\/p>\n<h3 class=\"widgettitle\" style=\"text-align: center;\"><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 est un outil d\u2019aide \u00e0 la d\u00e9cision omnipr\u00e9sent dans le monde entrepreneurial. On en entend souvent parler, parfois sans savoir vraiment \u00e0 quoi elle sert et sans savoir s\u2019il est [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":111475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-3461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Faire une \u00e9tude de march\u00e9 : est-ce n\u00e9cessaire pour ouvrir une laverie ? |<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9tude de march\u00e9 est un outil d\u2019aide \u00e0 la d\u00e9cision omnipr\u00e9sent dans le monde entrepreneurial. 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