{"id":3342,"date":"2017-08-21T10:00:30","date_gmt":"2017-08-21T08:00:30","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/comment-faire-un-business-plan-pour-ouvrir-une-laverie-automatique\/"},"modified":"2020-06-05T18:10:55","modified_gmt":"2020-06-05T16:10:55","slug":"comment-faire-un-business-plan-pour-ouvrir-une-laverie-automatique","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/fr\/conseils-pro\/comment-faire-un-business-plan-pour-ouvrir-une-laverie-automatique\/","title":{"rendered":"Comment faire un business plan pour ouvrir une laverie automatique ?"},"content":{"rendered":"<p>Le business plan sert \u00e0&nbsp;projeter l\u2019\u00e9volution d\u2019une entreprise ou d\u2019un commerce. Ce document doit permettre d\u2019\u00e9valuer la faisabilit\u00e9 du projet\u202f: il doit donc \u00eatre transparent et r\u00e9aliste. Il sera utilis\u00e9 en interne, pour \u00e9clairer les d\u00e9cisions manag\u00e9riales, mais aussi en externe, pour obtenir des solutions de financement ou f\u00e9d\u00e9rer de nouveaux&nbsp;collaborateurs autour du projet.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2 class=\"h2\">Les points cl\u00e9s du projet<\/h2>\n<p>Cette partie ouvrira votre business plan et devra convaincre&nbsp;le&nbsp;lecteur&nbsp;de lire la suite.&nbsp;Vous la r\u00e9digerez en dernier, apr\u00e8s avoir d\u00e9taill\u00e9 les autres parties, une fois que vous aurez tous les \u00e9l\u00e9ments du projet \u00e0 l\u2019esprit.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p>Attention n\u00e9anmoins \u00e0 ne pas tout couvrir. Restez synth\u00e9tique et r\u00e9pondez en quelques lignes \u00e0 ces questions\u202f:&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<ul>\n<li><em>Qui \u00eates-vous\u202f?<\/em><\/li>\n<li><em>Que vendez-vous\u202f?<\/em><\/li>\n<li><em>Quels b\u00e9n\u00e9fices pensez-vous en retirer\u202f?<\/em><\/li>\n<li><em>De quels moyens&nbsp;<\/em>financiers et mat\u00e9riels&nbsp;avez-vous besoin\u202f?<\/li>\n<\/ul>\n<h2 class=\"h2\">La g\u00e9n\u00e8se de votre projet\u202fpour comprendre vos motivations<\/h2>\n<p>Parlez de l\u2019existant\u202f:&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<ul>\n<li>Qu\u2019est-ce qui vous motive\u202f?<\/li>\n<li>Qu\u2019est-ce qui a \u00e9t\u00e9 fait ?&nbsp;O\u00f9 en est-on ?<\/li>\n<li>Quelle est votre histoire\u202f?<\/li>\n<li>Quels sont vos comp\u00e9tences et celles de vos \u00e9quipes\u202f(incluez des photos)&nbsp;?<\/li>\n<li>Y-a-t-ildes actionnaires\u202f?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p>Si l\u2019emplacement est crucial dans votre secteur d\u2019activit\u00e9 (c\u2019est&nbsp;le cas&nbsp;des commerces et des laveries&nbsp;Speed Queen&nbsp;en particulier), pr\u00e9cisez l\u2019endroit o\u00f9 vous \u00eates d\u00e9j\u00e0 implant\u00e9 ou celui que vous visez (campus universitaire, rue commer\u00e7ante, quartier r\u00e9sidentiel\u2026).&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2 class=\"h2\">Une analyse du march\u00e9&nbsp;pour comprendre son environnement<\/h2>\n<p>Cette section doit pr\u00e9senter\u202f:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<ul>\n<li>La&nbsp;nature&nbsp;de votre march\u00e9 et&nbsp;sestendances,&nbsp;<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<li>La&nbsp;client\u00e8le cibl\u00e9e<\/li>\n<li>La&nbsp;concurrencedirecte et indirecte<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p>Le march\u00e9 ne doit pas \u00eatre satur\u00e9 pour envisager une entreprise p\u00e9renne. Vous d\u00e9montrerez aussi ici que vous avez une bonne connaissance de vos prospects et clients, et que vous pourrez vous d\u00e9marquer de la concurrence.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p>N\u2019oubliez pas de parler de la r\u00e9glementation sp\u00e9cifique \u00e0 votre secteur d\u2019activit\u00e9 et&nbsp;des \u00e9ventuelles barri\u00e8res&nbsp;\u00e0 l\u2019entr\u00e9e sur ce march\u00e9.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2><strong>Un produit&nbsp;ou un&nbsp;service&nbsp;pour r\u00e9pondre \u00e0 une demande<\/strong><\/h2>\n<p>Vient ensuite la&nbsp;description du&nbsp;ou des&nbsp;produits et\/ou&nbsp;services que vous proposerez. Soyez pr\u00e9cis, car c\u2019est l\u00e0 que vous pourrez savoir si vous vous distinguez ou non de la concurrence et dans quelle&nbsp;mesure. Insistez sur le profil de la client\u00e8le vis\u00e9e.&nbsp;Reliez votre offre \u00e0 une demande&nbsp;forte ou en pleine croissance&nbsp;et faites comprendre au lecteur que vous r\u00e9pondrez au mieux \u00e0 un r\u00e9el besoin.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p>Incluez des visuels du produit dans la mesure du possible (photos, sch\u00e9ma, simulation 3D\u2026).<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2 class=\"h2\">Le dossier financier\u202fpour d\u00e9finir les objectifs<\/h2>\n<p>Cette partie terminera de convaincre vos lecteurs\u202f: c\u2019est une partie essentielle\u202f! Ne n\u00e9gligez surtout pas cette partie et donnez des&nbsp;projections&nbsp;par trimestre sur les 3 premi\u00e8res ann\u00e9es. Le dossier financier doit d\u00e9montrer sans tricherie que votre activit\u00e9 va g\u00e9n\u00e9rer des b\u00e9n\u00e9fices et une tr\u00e9sorerie p\u00e9renne.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p>C\u2019est ici que vous parlez des co\u00fbts fixes et des co\u00fbts variables. Vous \u00e9tablirez\u202f:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<ul>\n<li>Les objectifs de ventes (mesurables et \u00e9tablis dans le temps, au mois et pour chaque ann\u00e9e d\u2019activit\u00e9),<\/li>\n<li>Le chiffre d\u2019affaire,<\/li>\n<li>La rentabilit\u00e9,<\/li>\n<li>Le&nbsp;retour sur&nbsp;investissement de votre projet<\/li>\n<\/ul>\n<p>Donnez des chiffres r\u00e9alistes. Vous pouvez ajouter des annexes&nbsp;au&nbsp;business plan.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2 class=\"h2\">Votre strat\u00e9gie&nbsp;pour atteindre vos&nbsp;objectifs<\/h2>\n<p>La strat\u00e9gie&nbsp;marketing et commerciale&nbsp;permet de mettre en avant\u202fvotre avantage concurrentiel et les actions digitales et \u00e9v\u00e8nementielles&nbsp;n\u00e9cessaires&nbsp;pour promouvoir votre activit\u00e9.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><strong>Speed Queen<\/strong>&nbsp;propose un accompagnement complet&nbsp;et des solutions de financement&nbsp;pour ouvrir&nbsp;sereinement&nbsp;une laverie automatique rentable. Nos experts vous accompagnent \u00e0 chaque \u00e9tape de l\u2019aventure et \u00e9laborent avec vous un business plan d\u00e9taill\u00e9. L\u2019un des enjeux principaux sera le choix de l\u2019emplacement,&nbsp;principale cl\u00e9&nbsp;de succ\u00e8s d\u2019une laverie libre-service.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<h2 style=\"text-align: center;\">D\u00e9couvrez&nbsp;le concept de nos laveries.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le business plan sert \u00e0&nbsp;projeter l\u2019\u00e9volution d\u2019une entreprise ou d\u2019un commerce. Ce document doit permettre d\u2019\u00e9valuer la faisabilit\u00e9 du projet\u202f: il doit donc \u00eatre transparent et r\u00e9aliste. Il sera utilis\u00e9 en interne, pour [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":111871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-3342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment faire un business plan pour ouvrir une laverie automatique ? |<\/title>\n<meta name=\"description\" content=\"Le business plan sert \u00e0&nbsp;projeter l\u2019\u00e9volution d\u2019une entreprise ou d\u2019un commerce. 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