{"id":3159,"date":"2017-03-30T10:00:30","date_gmt":"2017-03-30T08:00:30","guid":{"rendered":"http:\/\/speedqueeninvestor.com\/speed-queen-la-marque-de-lave-linge-culte-aux-etats-unis\/"},"modified":"2022-06-17T10:36:26","modified_gmt":"2022-06-17T08:36:26","slug":"speed-queen-la-marque-de-lave-linge-culte-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/speedqueeninvestor.com\/fr\/actualites\/speed-queen-la-marque-de-lave-linge-culte-aux-etats-unis\/","title":{"rendered":"Speed Queen : la marque de lave-linge culte aux \u00c9tats-Unis"},"content":{"rendered":"<p style=\"text-align: left;\">Des produits peuvent se distinguer par leur qualit\u00e9, leur c\u00f4t\u00e9 innovant et le culte dont ils sont l\u2019objet. Ce sont souvent des produits destin\u00e9s au grand public \u2013 commerce B2C \u2013 et des marques qui communiquent \u00e0 grande \u00e9chelle. Mais il est des entreprises centenaires qui misent tout sur le rendement et l\u2019excellence de leur produit, des produits qui se suffisent en eux-m\u00eames et qui gagnent au fil des ann\u00e9es la confiance et la d\u00e9votion des consommateurs. Speed Queen est de celles-ci, et c\u2019est aujourd\u2019hui une marque culte aux Etats-Unis.<\/p>\n<h2 class=\"h2\">Speed Queen, fabricant de lave-linge et s\u00e8che-linge professionnels depuis 1908<\/h2>\n<p style=\"text-align: left;\"><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX12582144\">L\u2019histoire de Speed\u202f<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"SpellingError SCX12582144\">Queen<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX12582144\">\u202fremonte \u00e0 plus d\u2019un si\u00e8cle\u202f: 100 ans d\u2019exp\u00e9rience au cours desquels la marque de lave-linge a gagn\u00e9 la confiance inconditionnelle des\u202fAm\u00e9ricains. Appuy\u00e9 par Alliance Laundry\u202f<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"SpellingError SCX12582144\">Systems<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX12582144\">, Speed\u202f<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"SpellingError SCX12582144\">Queen<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX12582144\">\u202fa lanc\u00e9\u202fen 2014 \u202fson concept de laverie \u00e0 l&rsquo;international : des laveries ultra modernes, con\u00e7ues pour garantir la meilleure exp\u00e9rience client.\u202fA la diff\u00e9rence\u202fd&rsquo;autres acteurs du secteur, Speed\u202f<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"SpellingError SCX12582144\">Queen<\/span><\/span><span class=\"TextRun SCX12582144\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX12582144\">\u202ffabrique ses propres machines et traite directement avec les investisseurs, sans interm\u00e9diaires<\/span><\/span>.<\/p>\n<h2 class=\"h2\">Une performance av\u00e9r\u00e9e<\/h2>\n<p style=\"text-align: left;\">La performance des machines Speed\u202fQueen\u202fest un fait av\u00e9r\u00e9 de longue date. Gr\u00e2ce \u00e0 des d\u00e9cennies de recherche, de d\u00e9veloppement et d\u2019innovations radicales, les lave-linge et s\u00e8che-linge Speed\u202fQueen\u202font\u202f<b>une durabilit\u00e9 jusque-l\u00e0 in\u00e9gal\u00e9e<\/b>\u202fet un rapport qualit\u00e9\/prix hors-norme.<\/p>\n<p style=\"text-align: left;\">Certains foyers am\u00e9ricains utilisent la m\u00eame machine depuis plus de 25 ans et voient en\u202fleurs\u202flave-linge d\u2019authentiques pi\u00e8ces de collection. Et pour cause, cette qualit\u00e9 professionnelle et industrielle se retrouve dans les produits destin\u00e9s au grand public.<\/p>\n<p style=\"text-align: left;\">Pour la 4e\u202fann\u00e9e cons\u00e9cutive, Speed\u202fQueen\u202fobtient en 2017\u202f\u00a0<b>le<\/b><b>\u202f<\/b><b>Women&rsquo;s<\/b><b>\u202f<\/b><b>Choice<\/b><b>\u202f<\/b><b>Award<\/b>, ce qui en fait la meilleure marque de lave-linge selon\u202fles\u202fAm\u00e9ricaines. Peu de temps apr\u00e8s, Speed\u202fQueen\u202ftrouve\u202f<b>un \u00e9cho favorable dans la presse europ\u00e9enne<\/b>\u202f(Magazine fran\u00e7ais\u202f<i>Capital<\/i>,\u202fjournal espagnol\u202f<i>La<\/i><i>\u202f<\/i><i>Vanguardia<\/i>, journal\u202fportugais\u202f<i>Expresso<\/i>), entre autres gr\u00e2ce \u00e0 son concept de laverie automatique.<\/p>\n<h2 class=\"h2\">Le concept des laveries Speed<\/h2>\n<p style=\"text-align: left;\"><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">L&rsquo;offre Speed<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">\u202f<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"SpellingError SCX97057975\">Queen<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">\u202f<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">s&rsquo;adresse \u00e0 celles et ceux qui aimeraient ouvrir une laverie, se lancer dans un projet d&rsquo;entreprise et avoir leur propre commerce.<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">\u202f<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">Les experts Speed<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">\u202f<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"SpellingError SCX97057975\">Queen<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">\u202f<\/span><\/span><span class=\"TextRun SCX97057975\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX97057975\">accompagnent l&rsquo;investisseur d\u00e8s le d\u00e9but de son aventure\u00a0<\/span><\/span>:<\/p>\n<ul style=\"text-align: left;\">\n<li data-listid=\"7\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i>\u00c9tude de march\u00e9<\/i><\/li>\n<li data-listid=\"7\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i>Estimation du trafic<\/i><\/li>\n<li data-listid=\"7\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i>Choix de l&#8217;emplacement et de la superficie de la future laverie<\/i><\/li>\n<li data-listid=\"7\" data-aria-posinset=\"4\" data-aria-level=\"1\"><i>Choix de l&rsquo;\u00e9quipement et am\u00e9nagement<\/i><i>\u00a0des machines<\/i><i>. Parmi tous les franchiseurs de laveries,<\/i><i>\u202f<\/i><b><i>Speed<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>Queen<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>est la seule marque qui<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>fabrique<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>ses<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>propres machines et<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>qui<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>ne passe<\/i><\/b><b><i>\u202f<\/i><\/b><b><i>par aucun interm\u00e9diaire.\u202f<\/i><\/b><\/li>\n<li data-listid=\"7\" data-aria-posinset=\"5\" data-aria-level=\"1\"><i>Travaux et ouverture<\/i><i>\u202f<\/i><i>de la laverie<\/i><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">Le concept Speed<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">\u202f<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"SpellingError SCX89917045\">Queen<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">\u202f<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">est une solution cl\u00e9 en\u00a0<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">main qui se r\u00e9pand un peu partout \u00e0 travers l&rsquo;Europe :<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">\u202f<\/span><\/span><span class=\"TextRun Underlined SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">ouvrir une laverie est un commerce qui rapporte<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">, qui requiert une gestion<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">\u202f<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">relativement peu contraignante\u202f(pas de frais de personnel, une tr\u00e9sorerie<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">\u202f<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">pour l\u2019essentiel\u00a0<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">en esp\u00e8ces). Vous pouvez tout \u00e0 fait avoir une autre activit\u00e9 en parall\u00e8le, puisqu&rsquo;il n&rsquo;est pas n\u00e9cessaire d&rsquo;\u00eatre sur place 24h\/24 : il suffit d&rsquo;assurer l&rsquo;ouverture et la fermeture et d&rsquo;\u00eatre joignable en cas de probl\u00e8mes.<\/span><\/span><span class=\"TextRun SCX89917045\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX89917045\">\u202f<\/span><\/span>..<\/p>\n<h2 class=\"h2\">La signature Speed Queen<\/h2>\n<p style=\"text-align: left;\">Le travail porte toujours ses fruits. Le proverbe s\u2019av\u00e8re juste encore une fois\u00a0: l\u00e0 o\u00f9 certains fabricants misent sur le merchandising et le bas-de-gamme, Speed Queen se concentre sur l\u2019innovation. Les consommateurs am\u00e9ricains sont pr\u00eats \u00e0 payer un peu plus pour acqu\u00e9rir un lave-linge Speed Queen aussi robuste qu\u2019\u00e9cologique. De plus en plus, ils d\u00e9laissent volontiers le bas-de-gamme et les r\u00e9parations \u00e0 r\u00e9p\u00e9tition, au profit des machines Speed Queen\u00a0: foyers, buanderies industriels et laveries libre-service font confiance \u00e0 Speed Queen. C\u2019est ce qu\u2019on appelle la diff\u00e9rence Speed Queen.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"The Making of a Machine\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QbfxR1tFEQg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/speedqueeninvestor.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2 style=\"line-height: 170%; text-align: left; font-size: 14px !important;\"><strong>Distribution des produits Speed Queen<\/strong><\/h2>\n<p style=\"text-align: left;\">Vous ne trouverez pas de machines Speed Queen dans les grands magasins d\u2019\u00e9lectronique. Speed Queen a d\u00e9velopp\u00e9 un r\u00e9seau de revendeurs agr\u00e9\u00e9s et proches de leur client\u00e8le, \u00e0 l\u2019\u00e9coute, capables de vous renseigner sur les aspects techniques de chaque produit et qualifi\u00e9s pour orienter au mieux votre choix.<\/p>\n<h2 class=\"h2\">Une durabilit\u00e9 et une fiabilit\u00e9 \u00e9prouv\u00e9es<\/h2>\n<p style=\"text-align: left;\">Selon <a href=\"https:\/\/www.consumerreports.org\/top-load-agitator-washers\/speed-queen-tr7-washer-review\/\">Consumer Reports<\/a>, Speed Queen compte parmi les marques de lave-linge les plus fiables du march\u00e9*. Le sondage a \u00e9t\u00e9 men\u00e9 aupr\u00e8s de 115\u00a0000 consommateurs. Les cycles des machines test\u00e9es oscillent entre 35 et 55 minutes, un temps record que l\u2019on retrouve dans les prestations des laveries professionnelles ou les buanderies h\u00f4teli\u00e8res Speed Queen.<\/p>\n<p style=\"text-align: left;\">De nombreux utilisateurs \u00e9voquent leur exp\u00e9rience\u00a0d\u00e9sagr\u00e9able avec d\u2019autres marques de lave-linge\u00a0; les techniciens r\u00e9parateurs leur recommandaient m\u00eame Speed Queen. La popularit\u00e9 de la marque phare d\u2019Alliance Laundry Systems s\u2019est donc construite par le bouche \u00e0 oreille, autour de deux valeurs centrales\u00a0: la fiabilit\u00e9 et la durabilit\u00e9 des produits et du service apr\u00e8s-vente.<\/p>\n<p style=\"text-align: left;\">* <em>\u201cSpeed Queen top-loaders are among the most reliable washer brands.\u201d<\/em><\/p>\n<h2 style=\"line-height: 170%; text-align: left; font-size: 14px !important;\"><strong> Prix et d\u00e9penses<\/strong><\/h2>\n<p style=\"text-align: left;\">Si les produits Speed Queen sont plus chers que la moyenne du march\u00e9, c\u2019est parce qu\u2019ils sont fabriqu\u00e9s en m\u00e9tal et non en plastique, sans parler de l\u2019ing\u00e9nierie que suppose chaque mod\u00e8le Speed Queen. Mais payer un peu plus fait au final faire des \u00e9conomies, puisque les cycles sont plus rapides et plus \u00e9conomes en \u00e9nergie \u2013 les factures d\u2019eau et d\u2019\u00e9lectricit\u00e9 s\u2019en ressentent.<\/p>\n<p style=\"text-align: left;\">Si vous souhaitez plus de renseignements sur nos machines, n\u2019h\u00e9sitez pas \u00e0 nous contacter via notre formulaire de contact. Nous vous invitons aussi \u00e0 d\u00e9couvrir notre concept de laverie, une solution cl\u00e9-en-main pour ouvrir une laverie libre-service rentable.<\/p>\n<h2 style=\"line-height: 170%; text-align: left; font-size: 14px !important;\"><strong> Un r\u00e9seau de laveries international<\/strong><\/h2>\n<p style=\"text-align: left;\">Le r\u00e9seau Speed Queen s\u2019\u00e9tend sur tous les continents et totalise plus de 70\u00a0000 laveries libre-services, des laveries ouvertes par des particuliers et des investisseurs, gr\u00e2ce aux solutions cl\u00e9-en-main Speed Queen\u00a0: du business plan \u00e0 l\u2019habillage de la laverie en passant par le choix de l\u2019emplacement, les experts Speed Queen conseillent depuis 2014 les investisseurs europ\u00e9ens.<\/p>\n<p style=\"text-align: left;\">En l\u2019espace de 3 ans, Speed Queen a ouvert plus de 200 laveries partout en Europe, notamment en France, en Italie, en Allemagne et en Espagne.<\/p>\n<p style=\"text-align: left;\">Speed Queen est aujourd\u2019hui le num\u00e9ro 1 mondial de la laverie de par l\u2019\u00e9tendue de son r\u00e9seau et la fiabilit\u00e9 de son \u00e9quipement. C\u2019est \u00e0 ce jour la seule marque \u00e0 \u00e9quiper ses laveries avec ses propres machines.<\/p>\n<h2 class=\"h2\">Le succ\u00e8s des laveries libre-service<\/h2>\n<p style=\"text-align: left;\">Comment expliquer le succ\u00e8s des laveries\u202fSpeed\u202fQueen, \u00e0 une \u00e9poque o\u00f9 la\u202fplupart d\u2019entre nous\u202fdisposent d\u2019une machine domestique\u202f? La r\u00e9ponse est plus simple qu\u2019il n\u2019y para\u00eet.<\/p>\n<p style=\"text-align: left;\">D\u2019abord parce que tous\u202fles foyers\u202fn&rsquo;ont pas de machines \u00e0 laver,\u202fsoit parce qu&rsquo;ils n&rsquo;en n&rsquo;ont pas les moyens, soit parce qu&rsquo;ils\u202fen\u202ffont volontairement le choix.<\/p>\n<p style=\"text-align: left;\">Ensuite parce que laver son\u202flinge en laverie\u202ffait\u202f<b>gagner du<\/b>\u202f<b>temps<\/b>\u202f(le cycle moyen dure\u202f1 heure,\u202fs\u00e9chage inclus)\u202f<b>et de l\u2019argent<\/b>\u202f(vous pouvez laver plus de\u202f20\u202fkg de linge en une seule fois, contre 5kg avec une machine domestique).<\/p>\n<p style=\"text-align: left;\">Gr\u00e2ce aux laveries Speed\u202fQueen, vous pouvez\u202f<b>laver de grandes pi\u00e8ces de linge<\/b>, telles que les couettes, mais aussi\u202fles rideaux,\u202fimpossibles \u00e0 laver avec une machine domestique.<\/p>\n<h2 style=\"line-height: 170%; text-align: left; font-size: 14px !important;\"><strong><span class=\"TextRun SCX115363317\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX115363317\">Une excellente id\u00e9e d\u2019investissement<\/span><\/span><span class=\"TextRun SCX115363317\" lang=\"FR-FR\"><span class=\"NormalTextRun SCX115363317\">\u202f<\/span><\/span><\/strong><\/h2>\n<p style=\"text-align: left;\"><b>Les laveries<\/b><b>\u202f<\/b><b>Speed<\/b><b>\u202f<\/b><b>Queen<\/b><b>\u202f<\/b><b>n\u2019attirent<\/b><b>\u202f<\/b><b>pas que les \u00e9tudiants<\/b>.\u202fLa\u202fclient\u00e8le est vari\u00e9e et la demande constante,\u202fautant\u202fchez les\u202fretrait\u00e9s et\u202fles cadres que\u202fles familles nombreuses.\u202f\u202fLa\u202flaverie est une bonne\u202fid\u00e9e d&rsquo;investissement,\u202f\u00e0 la fois\u202fraisonnable\u202fet rentable sur le moyen et long\u202fterme.<\/p>\n<p style=\"text-align: left;\">L<b>&#8217;emplacement<\/b><b>\u202f<\/b><b>d\u00e9terminera<\/b><b>\u202f<\/b><b>aussi<\/b><b>\u202f<\/b><b>votre succ\u00e8s\u202f:<\/b><b>\u202f<\/b>la majorit\u00e9 des utilisateurs\u202fvont\u202f\u00e0 la laverie \u00e0 pied et\u202fle\u202frayonnement\u202fd\u2019une laverie\u202fse\u202frestreint au voisinage.\u202fLes\u202fexperts\u202fen blanchisserie industrielle Speed\u202fQueen\u202f\u00e9laborent\u202favec vous\u202fune\u202f\u00e9tude de march\u00e9\u202fet\u202fvous\u202faident\u202f\u00e0 choisir le meilleur emplacement possible.<\/p>\n<p style=\"text-align: left;\">Speed\u202fQueen&gt;\u202fcherche \u00e0 am\u00e9liorer\u202fchaque jour l\u2019exp\u00e9rience de ses clients, en augmentant toujours plus le rendement des\u202fmachines, en accompagnant ses investisseurs\u202fet en cr\u00e9ant des espaces ergonomiques et chaleureux.<\/p>\n<h3 class=\"widgettitle\" style=\"text-align: left;\">Joignez-vous au succ\u00e8s mondial de Speed Queen !<br \/>\n<span class=\"pngfix\">Demandez votre devis gratuit<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Des produits peuvent se distinguer par leur qualit\u00e9, leur c\u00f4t\u00e9 innovant et le culte dont ils sont l\u2019objet. Ce sont souvent des produits destin\u00e9s au grand public \u2013 commerce B2C \u2013 et des [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":216373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76,78],"tags":[],"class_list":["post-3159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-communiques-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Speed Queen : la marque de lave-linge culte aux \u00c9tats-Unis |<\/title>\n<meta name=\"description\" content=\"Des produits peuvent se distinguer par leur qualit\u00e9, leur c\u00f4t\u00e9 innovant et le culte dont ils sont l\u2019objet. 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